Maysam Tehrani, CITP: Sales and Marketing Leader, Vancouver
Most Commercial Leaders Master Strategy or Execution. I've Spent 20 Years Doing Both.
A strategist who operates: I diagnose what's blocking growth, design the plan, and build the systems that deliver it, across premium, consumer, and industrial brands, in hard markets, with verifiable numbers.
20+
Years
$45M+
Commercial
impact
5.59x
ROAS
24+
Markets entered
and built
How I Work
Across luxury, industrial, beverage and consumer brands in Canada, the US and the Middle East, the method has not changed.
01 Diagnose. Find what is actually constraining growth, with data rather than assumptions.
02 Design. Build the strategy and the commercial model around it.
03 Build. Put the systems and channels in place to deliver it.
04 Lead. Own the execution, and stay until the numbers move.
What I Do
Commercial Strategy & Growth Architecture
I diagnose what's constraining growth, redesign the commercial model, and deliver an execution plan with clear targets: $45M+ in measurable impact across North America and the Middle East.
Demand Generation: Performance Marketing & SEO
I build paid and organic demand that turns into qualified buyers: 5.59x blended return on ad spend across Meta, Google and Microsoft, and 1,171 qualified HoReCa leads and trade prospects across five cities.
Revenue Systems & Commercial Operations
I find where revenue is constrained, redesign the commercial process, and build the infrastructure to scale it: a $480K monthly lift at Lube City; 30% B2B growth at Motosel.
Market Entry & Distribution Strategy
I design market-entry strategy and build the distribution architecture to execute it: 36+ multi-year supply agreements with global manufacturers, and brands taken into the Middle East and North America.
Brand Building &
Go-to-Market
I build brand ecosystems from zero and reposition established names for premium segments: 130+ SKUs launched across industries, languages, and markets, strategy through shelf.
Not Sure Where to Start?
Most growth problems sit across two or three of these at once. One short conversation is usually enough to find where the real constraint is. The form below comes straight to me.
Selected Work
$1.3M in under two years · 5.59x blended ROAS · Built from zero
~$10M incremental revenue on a ~$20M base · 30% B2B sales growth · 14% margin improvement in four months
If growth has stalled, or you're building a team that needs a commercial leader who's done this before, let's talk.