top of page

Most Commercial Leaders Master Strategy or Execution. I've Spent 20 Years Doing Both.

A strategist who operates: I diagnose what's blocking growth, design the plan, and build the systems that deliver it, across premium, consumer, and industrial brands, in hard markets, with verifiable numbers.

How I Work

I read the commercial reality, diagnose what is actually constraining growth, design the strategy, and build the systems that move the numbers, with full accountability for the outcome. Across luxury, industrial, beverage and consumer brands in Canada, the US and the Middle East, the method has not changed: diagnose with data, design the strategy, build the system, lead the execution.

Wooden Chess Pieces
Wooden Chess Pieces

What I Do

Commercial Strategy & Growth Architecture

I diagnose what's constraining growth, redesign the commercial model, and deliver an execution plan with clear targets — $45M+ in measurable impact across North America and the Middle East.

Demand Generation: Performance Marketing & SEO

5.59x blended return on ad spend across Meta, Google and Microsoft, and +386.9% organic growth

Revenue Systems & Commercial Operations

I find where revenue is constrained, redesign the commercial process, and build the infrastructure to scale it — a $480K monthly lift at Lube City; 30% B2B growth in four months at Motosel.

Market Entry & Distribution Strategy

I design market-entry strategy and build the distribution architecture to execute it — 36+ multi-year supply agreements with global manufacturers, and brands taken into the Middle East and North America.

Brand Building &
Go-to-Market

I build brand ecosystems from zero and reposition established names for premium segments — 130+ SKUs launched across industries, languages, and markets, strategy through shelf.

My Approach

I take ownership of the commercial function, holding both the strategy and the execution, and stay until the numbers move. That is how I have operated for 20+ years across premium, consumer and industrial brands.

20+

Years

$45M+

Commercial

impact

5.59x

ROAS

24+

Markets entered

and built

SELECTED WORKS

$1.3M in under two years · 5.59x blended ROAS · Built from zero

Tonino Lamborghini

Your paragraph text1.png
motosel.png

~$10M incremental revenue on a ~$20M base · 30% B2B sales growth · 14% margin improvement in four months

MOTOSEL

$480K monthly lift across 29 locations · marketing budget cut by more than 40% · car count up 30%

Lube City

lube city.png
valtra.png

10 years · Dealer and service network built from zero to 350+ locations

VALTRA

If you're building a team that needs a commercial leader who's done this before — let's talk.

Let's Talk

contact@maysamtehrani.com

Tel: (236) 480-7770

bottom of page