Most Commercial Leaders Master Strategy or Execution. I've Spent 20 Years Doing Both.

A strategist who operates: I diagnose what's blocking growth, design the plan, and build the systems that deliver it, across premium, consumer, and industrial brands, in hard markets, with verifiable numbers.

How I Work

I don't advise from the sidelines. I read the commercial reality, diagnose what's actually constraining growth, design the strategy, and build the systems that move the numbers — with full accountability for the outcome.

Over 20 years I've done this across luxury, industrial, beverage, and consumer brands in Canada, the US, and the Middle East. The method never changes: diagnose with data, design the strategy, build the system, lead the execution.

Let's connect

What I Do

Commercial Strategy & Growth Architecture

I diagnose what's constraining growth, redesign the commercial model, and deliver an execution plan with clear targets — $45M+ in measurable impact across North America and the Middle East.

Demand Generation: Performance Marketing & SEO

I design and run demand systems — paid media and SEO — engineered for return, not vanity metrics. 27.65x Google Ads ROAS and +386.9% organic growth at Tonino Lamborghini, self-managed, zero agency.

Revenue Systems & Commercial Operations

I find where revenue is constrained, redesign the commercial process, and build the infrastructure to scale it — a $480K monthly lift at Lube City; 30% B2B growth in four months at Motosel.

Market Entry & Distribution Strategy

I design market-entry strategy and build the distribution architecture to execute it — 10+ exclusive agreements with global manufacturers, brands scaled across 24+ markets.

Brand Building & Go-to-Market

I build brand ecosystems from zero and reposition established names for premium segments — 130+ SKUs launched across industries, languages, and markets, strategy through shelf.

My Approach

I don't sell decks. I take ownership of the commercial function, holding both the strategy and the execution, and stay until the numbers move. Diagnose, design, build, lead: that's how I've operated for 20+ years across premium, consumer, and industrial brands.

20+

Years

$45M+

Revenue

delivered

5.59x

ROAS

24+

Markets

managed

CASE STUDY

Tonino Lamborghini

Built the entire North American commercial ecosystem from zero — no agency, no marketing team, no financial support from brand headquarters. Full P&L ownership across eCommerce, paid media, SEO, B2B HoReCa development, and retail/wholesale distribution.

Results delivered:

1,100% year-over-year revenue growth
5.59x overall ROAS on $41,656 in paid media — including 27.65x on Google Ads
35.57% repeat customer rate — 42% above industry average
1,171 qualified HoReCa venues in pipeline across Vancouver, Toronto, Montreal, Calgary, and Ottawa
1.25 million unique people reached across Canada and the US via Meta campaigns
62,000 active website users — up 386.9% through SEO and content infrastructure