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Motosel Industrial Group

A Canadian Lubricants' Leader

Introduction

Driving Strategic Growth and Digital Transformation for Motosel

Leading Motosel’s strategic growth initiatives, I implemented key digital marketing strategies, optimized sales processes, and expanded the brand’s presence across North America and Europe. My role involved not only managing and scaling sales teams but also enhancing Motosel’s online visibility, customer engagement, and overall market reach. Through innovative product development, smart networking strategies, and the integration of cutting-edge tools like the Oil Selector, I was able to drive significant growth, increase brand awareness, and improve operational efficiency.

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Launched 10 new product lines, increasing market share and revenue by 30%.

01

Executed a profit-driven P&L strategy, increasing gross margins by 15% and generating $2.7M in additional revenue.

02

Developed B2B digital marketing strategy, increasing lead conversion rates by 40%.

03

Optimized pricing strategy, boosting annual profits by 22%.

04

Implemented AI-driven analytics, reducing inventory waste by 20%.

05

Key Achievements 

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