My work with Tonino Lamborghini extended far beyond just luxury beverages—it was about bringing the brand’s full lifestyle experience to North America. From high-end beverages like coffee and hot chocolate to luxury products such as furniture, faucets, ceramics, and even watches and jewelry, I played a pivotal role in positioning the brand across B2B and B2C markets.

The journey began with Varo Global, a store in Canada where I introduced a diverse range of Tonino Lamborghini products. This provided the foundation for developing an online platform, showcasing the brand’s luxury lifestyle offerings. Later, through my company, Pacific Innovators, I completed the development of an eCommerce store focused specifically on Tonino Lamborghini’s luxury beverages.

My efforts spanned digital marketing, B2B partnerships, and AI-driven customer engagement strategies, resulting in significant market penetration and brand visibility across North America. This project demonstrates my ability to lead the digital transformation of high-end brands and introduce their products to new markets with a tailored, innovative approach.