Introduction
Driving Sales and Customer Satisfaction for Valtra in the Middle East
In 2000, I began my journey as Sales Manager for Valtra in the Middle East, tasked with expanding the brand’s presence and enhancing its customer service experience. Over the course of three years, I successfully managed the importation of over 1200 units of Valtra’s advanced tractors, while simultaneously developing a strong network of over 25 dealerships to support after-sales services.
Through streamlined processes, technical training programs, and a focus on customer satisfaction, I played a pivotal role in boosting sales and increasing the overall market share for Valtra. My efforts not only strengthened the brand’s presence in the region but also built long-term customer relationships that solidified Valtra’s reputation for quality and service excellence.

Boosting Customer Satisfaction and Sales Growth
Managed a team delivering after-sales services to over 2,000 customers, resulting in a 75% increase in customer satisfaction and a 34% boost in sales through improved service quality and responsiveness.
Streamlining After-Sales Processes for Efficiency
Streamlined after-sales processes by implementing new service protocols and training programs. These changes led to a 20% reduction in service delivery time, improving overall efficiency and customer satisfaction.
Developing Long-Term Customer Relationships
Focused on building long-term relationships with dealerships and customers across the Middle East, driving repeat business and increasing customer loyalty in a competitive market.
Leading Technical Training Sessions for Product Knowledge
Led technical training sessions for both staff and customers, ensuring high levels of product knowledge and service expertise. This contributed to increased customer retention and strengthened the Valtra brand in the region.
Collaborating with Sales Teams to Drive Revenue
Collaborated with the sales team to identify customer needs and provide tailored solutions, leading to a 15% increase in cross-selling opportunities and boosting overall revenue in the region.
Optimizing Supply Chain Management for Consistent Revenue Growth
Managed the supply chain operations, ensuring no shortages in parts inventory across 25 dealerships in the Middle East. This meticulous management resulted in a 37% annual revenue growth from inventory sales over a 10-year period, solidifying Valtra’s reputation for reliability and service consistency.
75% Increase in Customer Satisfaction
01
34% Boost in Sales
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20% Reduction in Service Delivery Time
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15% Increase in Cross-Selling Opportunities
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Over the course of three years, sold more than 1,200 units, generating over 40 million euros in revenue.